TO BE OR NOT TO BE, THAT IS THE QUESTION
How does a company go from being a no-name upstart company, to becoming the Number One Real Estate Company in the country? We have seen it happen in the past. Is the past about to repeat itself?
I remember when I first got my Real Estate license back in the early 1970’s in Northern Michigan. There was this little company that claimed they were going to become the number one company in the country. At the time I thought those ugly baby-poop-colored jackets were horrible. Well, not too many years later, I was working for that company and my Broker begged and pleaded with me to wear one of those baby-poop-yellow jackets, which I just never could. However, that little company did go on to be one of the greatest Real Estate companies ever.
Then towards the end of the 1970’s as I was working in the Real Estate industry in Colorado, I heard of this little upstart company with an outrageous business plan. They wanted the Realtor to pay them to work for them. On top of that, they had this silly balloon as their logo. At the time, I thought to myself, this is the craziest idea yet. But, once again not too many years later, I found myself working for that crazy company with the balloon as their logo, and in fact I was actually proud to wear that balloon pin.
The craziest idea may well become the future of the industry.
Now, let’s look at what seems to be the next craziest idea in the Real Estate industry. A little startup company believes that the days of the Brick and Mortar offices are over and that it’s now realistic to believe you can build a national company by allowing the Realtors to work out of their homes. This crazy little startup company has their logo as well. It’s a crest with two Lions. Seems silly, doesn’t it?
The premise of this new company is this: by giving up the Brick and Mortar offices, they can give the Realtor what the Realtor really wants. More commission. This little startup company has come up with a solution that is the closest thing yet to a true 100% commission that the Realtor keeps. This little startup company has bet the ranch that they can duplicate a Brick and Mortar office via the Internet, complete with video conferencing and teleconferencing.
So, are we going to see the company with the CREST with TWO LIONS logo become the next greatest Real Estate Company in the future? My bet is yes. They have the audacity to move forward with a whole new concept, and its being well received by the Realtors of this country. However, it’s a long road from creating a new idea to fully implementing that idea, and then growing that idea into the Number One Real Estate Company in the country.
Watch this little company over the next few years with the silly CREST and TWO LIONS logo and we’ll all see if they become the next biggest and greatest company in the Real Estate industry.
Wednesday, February 6, 2008
Monday, February 4, 2008
CEO Message - Feb. 4th, 2008
WHAT HAPPENED IN THE FIRST MONTH IN THE NEW CORPORATE OFFICE
It’s been only four months since we opened in our first state, California, on October 1, 2007. We are now opened in eight more states - Arizona, Oregon, Texas, Florida, North Carolina, Nevada, Ohio, and Tennessee. Several more openings in additional states are right around the corner.
We formally opened the corporate offices on January 2, 2008. It’s been a very busy and productive month recruiting Realtor Associates. First we concentrated on hiring 12 Telemarketers for each of two shifts. The first shift is 9:00 am to 1:00 pm EST. This shift starts calling states on the EST zone and works west as the morning progresses. The second shift starts at 1:00 pm and works until 5:00 pm, focusing on the CST and PST zones.
We are generating on average 1800 calls a day from the call center. Of those 1800 calls, we generate an average of 230 Realtor leads who are interested enough to want more information. We are currently working closely with the Telemarketers to turn these 230 leads into working leads, with the intent of closing 10% a day.
We have several new members of our team. Tammy Archibald has been promoted to Manager of all Telemarketing Closers. Karen Shipman has been promoted to Manager of all recruiting activities. She supervises Tammy Archibald and oversees the Call Center and the Closers.
Chris Fraser has been hired as the IT Department Supervisor, and is working diligently to develop all the systems that an operation of this size requires. We are currently investigating which programs are best for Video Conferencing and Phone conferencing. We hope to have these systems in place shortly.
Another item of interest is our new ability to use electronic signatures. This will streamline our operation in many ways, including giving us the ability to close a Realtor on joining us while we’re Video conferencing with them.
We have also established both Sign Standards and Business Card Standards in the last month. Our CFO, Mr. G. David Powell, will have the systems in place shortly that will handle the tracking and electronic storage of all documents for as many as 20,000 Realtors. We’ve been able to achieve the goals we set, to be ready to handle the growth of ALLISON JAMES ESTATES & HOMES.
Our Closers tell us that several of our Broker Affiliates have been excellent at working with them to bring on-board new Realtor Associates. Our goal for this month is to recruit ten Realtor Associates in each of our states. We need all our Broker Affiliates to help in achieving this month’s goal. Don’t hesitate to give Tammy Archibald the contact information of any Realtor in your area who you think would have an interest in joining ALLISON JAMES ESTATES & HOMES.
It’s been only four months since we opened in our first state, California, on October 1, 2007. We are now opened in eight more states - Arizona, Oregon, Texas, Florida, North Carolina, Nevada, Ohio, and Tennessee. Several more openings in additional states are right around the corner.
We formally opened the corporate offices on January 2, 2008. It’s been a very busy and productive month recruiting Realtor Associates. First we concentrated on hiring 12 Telemarketers for each of two shifts. The first shift is 9:00 am to 1:00 pm EST. This shift starts calling states on the EST zone and works west as the morning progresses. The second shift starts at 1:00 pm and works until 5:00 pm, focusing on the CST and PST zones.
We are generating on average 1800 calls a day from the call center. Of those 1800 calls, we generate an average of 230 Realtor leads who are interested enough to want more information. We are currently working closely with the Telemarketers to turn these 230 leads into working leads, with the intent of closing 10% a day.
We have several new members of our team. Tammy Archibald has been promoted to Manager of all Telemarketing Closers. Karen Shipman has been promoted to Manager of all recruiting activities. She supervises Tammy Archibald and oversees the Call Center and the Closers.
Chris Fraser has been hired as the IT Department Supervisor, and is working diligently to develop all the systems that an operation of this size requires. We are currently investigating which programs are best for Video Conferencing and Phone conferencing. We hope to have these systems in place shortly.
Another item of interest is our new ability to use electronic signatures. This will streamline our operation in many ways, including giving us the ability to close a Realtor on joining us while we’re Video conferencing with them.
We have also established both Sign Standards and Business Card Standards in the last month. Our CFO, Mr. G. David Powell, will have the systems in place shortly that will handle the tracking and electronic storage of all documents for as many as 20,000 Realtors. We’ve been able to achieve the goals we set, to be ready to handle the growth of ALLISON JAMES ESTATES & HOMES.
Our Closers tell us that several of our Broker Affiliates have been excellent at working with them to bring on-board new Realtor Associates. Our goal for this month is to recruit ten Realtor Associates in each of our states. We need all our Broker Affiliates to help in achieving this month’s goal. Don’t hesitate to give Tammy Archibald the contact information of any Realtor in your area who you think would have an interest in joining ALLISON JAMES ESTATES & HOMES.
Subscribe to:
Posts (Atom)
