Friday, February 15, 2008

CEO Message Feb. 18th,2008

STATUS REPORT


As of now, our new corporate office has been open for 1 ½ months. It’s been a very busy month with getting a top flight staff hired, equipment purchased and preparing for growth.

We’re fine tuning our telemarketers and by doing so the daily leads were generating are becoming better every day. I know all of you have spent time with Tammy and Linda, and they are working hard for you. What you may not realize, is that Tammy and Linda put in 12 hour days 3 times a week, because they work until 9:00 pm so that they can talk with interested Realtors at the Realtors convenience.

After several months of recruiting, we have found that it is taking a full 90 days from the time we first contact a Realtor to the time that Realtor joins us. As all of you know, the Realtors we’re getting are busy closing out sales and getting their listings in a position to switch over to AJI. I don’t think we’ll lower this time frame. Over the years I have hired thousands of Realtors and it almost always, even in the good times took 90 days.

As we shared with you last week, we are actively looking for acquisitions. The profile we’re looking for is an independent company with 100+ Realtors, with 2-4 offices that are facing the prospect of closing their doors. If you hear about any company in this situation, don’t hesitate to let us know.

We offer a phenomenal package for the commercial Realtor. They can pay just $35 a month and then when they have a sale they will then pay for the full year minus the $35 monthly fee. If they go for a full year without a sale then we will roll it over into the second year with them only paying the $35 but then when they have a closing they would owe for 2 years.

This past week we’ve been working on creating a data base for press releases. We want to do a minimum of 1 press release per state per week. You can help us by getting us the correct email addresses for all the media outlets in your state.

Last week during our conference call we brought up the idea of video conferencing. We got the impression that our Brokers weren’t that enthusiastic with the prospect. I know I have a face made for radio and that’s why I’m hesitant. Please weigh in on this. We don’t want to go through the trouble of creating a system that you won’t use.

Lastly, we want to bring quality and substance to our conference calls. Therefore, I am proposing that we have our manager’s conference call once a month, on the first Monday at 11:00AM EST. Then we would have our sales meeting conference calls every Tuesday at 11:00am EST. We understand how much Realtors hate sales meetings, so we don’t want to have a meeting just to have a meeting. We want to bring value and substance to all our meetings. Please weigh in on this issue as well.

We want to thank each and every one of our Brokers. These beginning days will only make us stronger 3 years from now when the Real Estate industry has made a full recovery. In the mean time we just keep working hard for you every day.