Monday, March 3, 2008

From The Presidents Desk March 3rd, 2008

“TECHNOLOGY DELIVERED”
Scott Chamberlin, President
Allison James Estates & Homes


I can vividly recall sitting in a small brokerage in Del Mar, CA in 1984 handwriting addresses on postcards that introduced my real estate services. During, what seemed like thousands of postcards, I thought to myself how wonderful it would be if there was some way I could create a list of clients that I could access without having to hand-write or use a typewriter every time I wanted to market my services.

I then spent the afternoon licking stamps with a 2-inch thick MLS book in my lap researching homes for a buyer that I had solicited the week before.

Then next day I walked into my Broker’s office and he was sitting behind a grey box with a rainbow colored apple on it, with what looked like a bite taken out of it. I asked him what it was and what was he doing, for he was typing on a plastic keyboard and the silence of his actions intrigued me. Where was the constant hum of the typewriter, and the click-click-click?

He explained to me that he was inputting names and addresses on an Apple computer, into a piece of software called “The List Handler”. He then reached over and pulled out of the computer a flat black square card and handed it to me. He said, “Here, this is your list of names and addresses for your future marketing needs. Every address that you had in your rolodex is stored on this disk and can be printed on labels with a simple command”.

My Broker had been in the industry for a number of years, had a engineering degree, and he went on to predict, for he possessed an early understanding of computers and was well read on how the computer industry was evolving, that one day we would be able to capture the technology of computers and that it would revolutionize the business world and certainly the Real Estate Industry.

Well, 23 years later I truly can say that he was the first to show me that truly Technology had been Delivered and would continue to have a major affect on the real estate world. I successfully began using that small 5 ¼ floppy disk drive Apple computer and I have never looked back.

I recently read on the NAR website that in today’s real estate market it is a known fact the 80 +% of all buyers across this country go to the Internet and locate a home that they are interested in potentially buying long before they start looking for a real estate agent. It is a known fact that many, if not most top producers in today’s real estate market are driving business to themselves via the Internet and via their artistically designed web pages. It is a known fact that these top producers rarely even go into a brick and mortar environment on a daily or weekly basis.


The Real Estate Industry continues to embrace and grow with the Internet, although it is not nearly to the capacity that it can and will one day.


Scott Chamberlin, President of Allison James Estates and Homes,
The Fastest Growing Virtual Real Estate Company in the Country

Presents
“Technology Delivered”

"An intriguing insight into the current affect of Virtual Technology in the Real Estate World...and the benefits of working from a home office environment"

Virtual Internet MLS
Tax Benefits
Saving $’s by not having to drive to the office
Helping to save the planet by not driving to the office
Saving trees by not using paper but utilizing a paperless virtual approach to all of your paperwork
Using electronic signatures on all of your documents instead of a wet signature and a paper trail
Storing all of your documents electronically with a user name and password access
Broker training and weekly meetings through teleconferencing and Webcam interaction
Email marketing instead of snail mail expensive fliers, why go door to door anymore when you can reach thousands of potential consumers for listings virtually
Etc.